Go Figure

If you’re wondering whether marketing your online reputation is worth the investment, use this calculator to determine the impact to your bottom line profitability and ROI:

Reputation Marketing Gain
Cost to Acquire

Revenues Annual Monthly
Current Sales Revenues $0
How Many Additional Stars? (1, 1.5, etc)
Increased Revenue % (5-9%) * $0 $0

Cost of Reputation Marketing
Net Revenue Increase $0 $0

Reputation Marketing ROI 0%
* 2011 Harvard Business School study shows EACH additional Star on Yelp increases Revenue by 5-9%
Current Marketing Efforts Annual Monthly
A Total Sales/Revenue $0
B Number of Sales/Transaction (A / C) 0 0
C $ Avg Transaction Per Customer $0
D * Estimated Number of Avg Transactions Per Customer
Approx number of times Avg Customer returns 0.0
E Number of Unique Customers (B / D) 0 0
F * Estimated % of Repeat Customers
Approx number of Avg Customers who are Repeats 0%
G Number New Customers (E - (E x F)) 0 0
H Total Customer Value (C x D) $0 $0
I Current Total Marketing Budget
Ads, Promotion, Technology, Services, etc $0
J Current Cost to Acquire One New Customer (I / G) $0
K Current Net After 1st Transaction from New Customer (C - J) $0
L Current Annual/Monthly Net Per Customer Value (H - J) $0 $0

Additional New Marketing Effort
M Anticipated Number of New Customers 0
N $ Avg Transaction Per Customer $0
O Total New Customer Revenue (M x N) $0 $0
P Cost of New Marketing Services $0
Q Additional Cost of New Marketing Svc Per New Customer (P / M) $0 $0

Net $ Per New Customer From New Service (M - Q) $0
New Cust ROI After New Mktg Service 0.0%

	Current Marketing Efforts		Annual	Monthly
A	Total Sales/Revenue			$0
B	Number of Sales/Transaction (A / C)		0	0
C	$ Avg Transaction Per Customer			$0
D	* Estimated Number of Avg Transactions Per Customer Approx number of times Avg Customer returns			0.0
E	Number of Unique Customers (B / D)		0	0
F	* Estimated % of Repeat Customers Approx number of Avg Customers who are Repeats			0%
G	Number New Customers (E - (E x F))		0	0
H	Total Customer Value (C x D)		$0	$0
I	Current Total Marketing Budget Ads, Promotion, Technology, Services, etc			$0
J	Current Cost to Acquire One New Customer (I / G)	$0
K	Current Net After 1st Transaction from New Customer (C - J)	$0
L	Current Annual/Monthly Net Per Customer Value (H - J)		$0	$0

	Additional New Marketing Effort
M	Anticipated Number of New Customers		0
N	$ Avg Transaction Per Customer		$0
O	Total New Customer Revenue (M x N)		$0	$0
P	Cost of New Marketing Services		$0
Q	Additional Cost of New Marketing Svc Per New Customer (P / M)		$0	$0


	Net $ Per New Customer From New Service (M - Q)			$0
	New Cust ROI After New Mktg Service			0.0%

Not as a concrete number, but as a reference point, enter a figure equal to 5%-10% of your
monthly marketing budget to calculate the costs of Reputation Marketing system.
This number can be adjusted based upon several factors during our initial consultation.

Go Figure

If you’re wondering whether marketing your online reputation is worth the investment, use this calculator to determine the impact to your bottom line profitability and ROI:

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